Small Business News

Working Toward the Perfect Pitch
Supporting entrepreneurism in the capital city
Published: Monday, June 12, 2017
By: Shaun Sappenfield

In April, StartUp Jefferson City (JC) hosted the fourth annual Encouraging Entrepreneurship event at the Capital Event Center to offer free business counseling to local entrepreneurs.  The event offered entrepreneurs an opportunity to engage business professionals in a one-on-one counseling session and a chance to network with their fellow like-minded counterparts.  Participants took full advantage of the resources offered as they explore the viability of their business startup idea. The Encouraging Entrepreneurship event is the first of three small business outreach sessions slated for 2017. 

Moving forward to August, StartUp JC will offer an educational session with the intent of guiding entrepreneurs in the development of their pitch presentation for the fall Pitch It & Win It competition.  Participants will be asked to address seven distinct criteria during their PowerPoint presentation – Problem, Solution, Market Opportunity, Business Model, Competition, Management Team and Financial Outcomes.  In an effort to assist in the refinement of a participant’s business pitch, StartUp JC committee members will offer a detailed overview of each criteria point, PowerPoint formatting instructions, and overall expectations of the judging panel.  This is the first time StartUp JC has offered an educational session directed at assisting potential pitch contestants prior to the Pitch It & Win It event.  “Committee members wanted to provide an additional opportunity to assist entrepreneurs as they develop their business plan,” said Leslie Tanner, StartUp Committee member.  “The session will be a great opportunity for entrepreneurs to connect with business professionals on StartUp JC committee, coupled with guidance on providing a solid pitch presentation.”

The culmination of events will lead up to the seventh annual Pitch It & Win It competition in mid-October.  As in the past, the pitch competition will offer budding entrepreneurs an opportunity to pitch their business ideas for a chance at winning a portion of $5,000 in prize money.  All monetary awards are directed specifically towards business startup costs and granted based on valid receipts.  For the fifth consecutive year, Rural Missouri, Inc. has graciously agreed to be the main sponsor.  For more than twenty-five years, Rural Missouri, Inc. has been recognized as a 504 loan program leader serving all of Missouri and Kansas, as well as parts of Arkansas and Illinois.

To learn more about the Chamber’s Small Business resource assistance, please contact Shaun Sappenfield, Existing Business Manager at 573-638-3586 or

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