METRICS THAT MATTER
Marketing that ignores metrics will waste money. Metrics that measure the wrong things will wast money AND time. Learn how to identify the metrics that matter to your business's goals, then how to implement them, and most importantly - how to find actionable data to help maintain and grow your organization.
DEAN LA VELLE
Account Manager with 20 years' experience with digital marketing.
"It's vitally important to measure your marketing activities - and equally as easy to measure the wrong things. At this session we'll go over what true KPIs (key performance indicators) are for PPC (pay-per-click), SEO (search engine optimization), social media (hint: it's almost never the vanity metrics), website sales leads and conversions, video plays on various platforms, newsletters and eblasts, and other options."