Small Business News

Leadership Is Essential to Small Business Success
Published: Monday, June 3, 2019 12:00 pm
By: Shaun Sappenfield

Search the internet for “leadership” and you’ll find no shortage of articles, books, and quotes about what it takes to be a successful leader.

That’s because no two leaders, or leadership situations, are alike. Each of us brings different skills, talents, and experiences to the table. How we apply them depends very much on the circumstances at hand. So, while people like Theodore Roosevelt, General George Marshall, or Microsoft Co-Founder Bill Gates are all considered great leaders, their respective approaches to particular problems might have been quite different.

Still, there are skills shared by all successful leaders, including those at the helm of small businesses. Most are developed through experience and education (“born leaders” are few and far between). Business writer and IT consultant Susan Ward has identified five keys to business leadership. You may not fully develop them all, and have to compensate in other ways. But simply being familiar with them will make it easier to engage your employees, partners, vendors, customers, and associates.

  • “Leadership involves identifying potential problems and solving them before they reach crisis proportions,” Ward says. As such, leaders are continually analyzing new data and adjusting their plans to conform to the changing landscape.
  • Have a vision. “Vision provides direction and without direction, there’s not much point to all that planning,” Ward says. That makes it critical to develop a vision statement that defines your business, and what you want it to achieve.
  • Tell them about it. Sharing that vision with others starts the cycle of getting them to believe in you, which reinforces your own belief in what you want to accomplish, and your ability to do it.
  • Take charge. This is when all those thoughts and ideas are turned into decisive actions. “You can't just ‘talk a good game’ to be a leader,” Ward says.
  • Inspire through example. Your role as leader doesn’t end at 5:00 pm, or when you step outside for lunch. People won’t respond to your leadership unless they know you are fully committed to those objectives. As Ward puts it, “you have to act in ways that are fitting to your leadership vision and your self—all the time.”

For more leadership ideas, contact SCORE “Mentors to America’s Small Business.” SCORE is a nonprofit organization of more than 13,000 volunteers who provide free, confidential business mentoring and training workshops to small business owners.

To learn more about access to free business counseling, please contact Shaun Sappenfield, Existing Business Manager at shaunsappenfield@jcchamber.org or (573) 638-3586. Or, visit the Jefferson City Area Chamber of Commerce- Small Business tab at www.jcchamber.org to view available resources. 

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